AFRIMA 2014 New York concert kicks up

The maiden edition of the All Africa Music Awards, AFRIMA, a continental showpiece to celebrate the rich musical heritage of Africa and her talented artistes, has made significant progress in preparations for the ‘On the Way to AFRIMA Concert’ holding in New York, USA. Last week, a reputable and foremost US-based live event production team visited the Nigeria office of PRMAfrica, the producers of AFRIMA, to deliberate on how a partnership between both interests could bring about successful build-up edition of the New York concert. “The meeting was held behind closed doors and while PRMAfrica does not want to disclose details of who we are deliberating with or what has been discussed thus far, I can say we are excited as the momentum is building for 2014 AFRIMA. Many stakeholders and practitioners in the music industry both within Africa and outside the continent are already contacting us to be a part of this ennobling awards project”, says Mr. Mike Dada, CEO of PRMAfrica and Executive Producer, AFRIMA. Mr. Dada, a Public Relations and brand communication professional, revealed that the New York concert will hold at the prestigious 15,000 capacity Barclays Arena, the landmark indoor entertainment space in Brooklyn, New York where international music superstars like Beyonce, Jay Z and Youssou N’Dour have played. The arena also hosted the 2013 MTV Video Music Awards and is a regular venue for NBA games. Scheduled as part of the series of high-value concerts billed for major African and international cities, the New York event in July 2014 would be the first of concerts to hold outside the continent in the run up to AFRIMA 2014 to be hosted towards the end of the year in Lagos